Use Your Care Agency Website to Grow Your Business.
Care Agency website developer, Online Customer Solutions, have compiled the below recommendations for helping to create a search engine friendly website for a care agency.
A good website for your business will not only engage with your customers, helping repeat business, it will provide a way of new customers finding you leading to increased sales.
To find out how we can help you build a website for your care agency business. Fill in this quick form to get started.
Keyword Research for a Care Agency
To achieve a good search engine optimisation position, it is essential that you identify the most relevant keywords. Keywords are what people type into a search engine to find what they are looking for. Because care agencies serve a local area, you will need to include your town or area in the keyword. For example “Cheadle care agency” or “Cheshire care agency“.
Website Content for a Care Agency
Ensure that every article holds a good amount of relevant content. We recommend that a page should include at least 300 words. These days there is a lot focus on the ‘Authority’ of a site. Articles on your care agency website should be as long as relevantly possible. Don’t just bulk them out with spam (junk).
Titles for your Care Agency Website
The name of your site is usually an excellent indicator to the search engines what your page will be about. Try to avoid page names like “aboutus.php” or “untitled.php”. instead use something descriptive like care-agency-Manchester.php”. As you build your site, you’ll want to use your keywords in the name of the pages.
Your content should contain the keywords that you have identified as being relevant. Pages should be well created, and have no grammatical or spelling errors.
Make sure each page, on your care agency website, has a unique title (H1 tag). Includes one of the keyword phrases you are targeting.Also remember to include H2 and H3 title tags on your care agency website.
Meta Descriptions for your Care Agency Website
Your care agency web meta description is the text that is shown underneath your website address on the search engine results. Although it is said not to explicitly act as a search engine ranking factor, it does affect whether or not someone clicks on your link.
Images on your Care Agency Website
Search engines cannot ‘see’ pictures (yet). Care agency websites will have lots of pictures. Make sure you add in your care agency keywords to the file name, alt attributes and description.
Links from other Care Agency Websites
An important function of the internet is how it is all connected together via hyperlinks. Making sure your care agency site links to other high-quality care agency sites is said to improve your sites ranking, although it can’t possibly be much of a factor (it is not exactly hard to do) and there must be significant limits.
Are authoritative websites linking to yours? Are they relevant and does the anchor text (the words of the link, not the URL) contain your keywords?
A good care agency article will be enjoyed by your customers. They will either blog about it, link to it from their own website or recommend it to others. All this generates backlinks and adds to the authority.
Ask people for reviews of your care agency on social media. Reviews of care agencies on Google Business are especially useful. Engage with your customers on your blog.
Care agency websites should have lots of information and support! Keep your website up-to-date with relevant content.
Find out more
Based in south of Manchester in the UK, Online Customer Solutions provide solutions to a range of business but specialise in helping small businesses grow.
Contact us today, we can advise and provide a range of services, from setting up a website, to improving online marketing and conversions.