Use Your Barbers Website to Grow Your Business.
Barber web designer, Online Customer Solutions, have put together the below suggestions for helping to create a search engine friendly website for a barbershop.
A good website for your barbershop will not only engage with your customers, helping repeat business, it will provide a way of new customers finding you leading to increased sales.
Find out how we can help you build a website for your barbershop. Fill in this quick form to get started.
Barber Keyword Research
To attain a good SEO listing, it is important that you discover the most relevant keywords. Keywords are what people type into a search engine to find what they are looking for. Because barbershops serve a local community, you will need to include your town or area in the keyword. For example “Manchester Barber company” or “Lancashire Barber company”.
Website Content for a Barbers
Ensure that every page possesses a good amount of relevant content. It is generally accepted that a page should include at least 300 words. Today there is a lot focus on the ‘Authority’ of a site. Articles on your barbershop website should be as long as relevantly possible. Don’t just bulk them out with spam (junk).
Barber Website Titles
The filename of your internet page is usually a great indicator to the search engines what your page will be about. It is not recommended to use page names like “aboutus.php” or “untitled.php”. instead use something descriptive like “Barbershop-Manchester.php”. As you build your site, you’ll want to use your keywords in the name of the pages.
Your text has to have the keywords that you have identified as being relevant. Text should be properly written, have no spelling errors and good grammar.
Make sure each page, on your Barber website, has a unique title (H1 tag). Also remember to include H2 and H3 title tags on your barber company website.
Meta Descriptions for your Barber website
Your Barber web meta description is the text that is shown underneath your website address on the search engine results pages. Although it is said not to explicitly act as a search engine ranking factor, it does affect whether or not someone clicks on your link.
Images on your Barber Website
Search engines cannot ‘see’ pictures (yet). Barber websites will need lots of good quality pictures. Make sure you add in your Barber keywords to the file name, alt attributes and description.
Links from other Barber Websites
A vital structure of the internet is that all the content is connected together via hyperlinks. Making sure your barbershop site links to other high-quality websites is said to improve your sites ranking, although it can’t possibly be much of a factor (it is not exactly hard to do) and there must be significant limits.
Are trustworthy pages linking to yours? Are they relevant and does the anchor text (the words of the link, not the URL) contain your keywords?
Ask people for reviews of your service on social media. Reviews of barbers on Google Business are especially useful. Engage with your customers on your blog.
Barber websites should have offers, tips and information! Keep your website up-to-date with relevant content.
A good barber special offer will be liked by clients. They will either blog about it, link to it from their own website or recommend it to others. All this generates backlinks and adds to the authority.
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Online marketing company in Cheadle : Online Customer Solutions, provide websites, SEO and online services to help businesses grow.