Use Your Bakery Website to Grow Your Business.
Bakery website developer, Online Customer Solutions, have listed the below ideas for helping to create a search engine friendly website for bakery company.
A good website for your bakery will not only engage with your customers, helping repeat business, it will provide a way of new customers finding you leading to increased sales.
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Bakery Keyword Research
To achieve a good search engine optimisation position, it is vital that you research the most relevant keywords. Keywords are what people type into a search engine to find what they are looking for. Because bakery companies serve a local area, you will need to include your town or area in the keyword. For example “Manchester bakery” or “Liverpool bakers”.
Website Content for a Bakery
Ensure that every article holds a good amount of relevant content. Common thinking is that a page should include at least 300 words. At the moment there is a lot focus on the ‘Authority’ of a site. Articles on your bakery company website should be as long as relevantly possible. Don’t just bulk them out with spam (junk).
Bakery Website Titles
The name of your site is usually a good indicator to the search engines what your page will be about. Don’t use page names like “aboutus.php” or “untitled.php”. instead use something descriptive like “bakery-Manchester.php”. As you build your site, you’ll want to use your keywords in the name of the pages.
Your content should contain the keywords that you have identified as being relevant. Content should be well written, have good grammar and no spelling mistakes.
Make sure each page, on your bakery website, has a unique title (H1 tag). Includes one of the keyword phrases you are targeting.Also remember to include H2 and H3 title tags on your bakery company website.
Images on your bakery Website
Search engines cannot ‘see’ pictures (yet). Bakery websites will need lots of good quality pictures. Make sure you add in your bakery keywords to the file name, alt attributes and description.
Meta Descriptions for your bakery website
Your bakery web meta description is the text that is shown underneath your website address on the search engine results pages. Although it is said not to explicitly act as a search engine ranking factor, it does affect whether or not someone clicks on your link.
Links from other Bakery Websites
An important function of the internet is how it is all connected together via hyperlinks. Making sure your bakery company site links to other high-quality bakery company sites is said to improve your sites ranking, although it can’t possibly be much of a factor (it is not exactly hard to do) and there must be significant limits.
Are authoritative websites linking to yours? Are they relevant and does the anchor text (the words of the link, not the URL) contain your keywords?
A good bakery offer will be enjoyed by your customers. They will either blog about it, link to it from their own website or recommend it to others. All this generates backlinks and adds to the authority.
Ask people for reviews of your bakery on social media. Reviews of bakeries on Google Business are especially useful. Engage with your customers on your blog.
Bakery websites should have offers, tips and information! Keep your website up-to-date with relevant content.
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