Use Your Hairdressing Website to Generate More Customers.
Hairdresser website creator, Online Customer Solutions, have listed the below recommendations for helping to create a search engine friendly website for hairdressers.
Keyword Research for Hairdressers
For good search engine optimisation results , it is vital that you identify the most relevant keywords. Keywords are what people type into a search engine to find what they are looking for. Because hairdressers serve a local area, you will need to include your town or area in the keyword. For example “Manchester Hairdressers” or “Northern Quarter Hairdressers”.
The name of your web page is usually a good indicator to the search engines what your page will be about.Try to avoid page names like “aboutus.php” or “untitled.php”. instead use something descriptive like “hairdresser-Manchester.php”. As you build your site, you’ll want to use your keywords in the name of the pages.
Website Content for Hairdressers
Ensure that your copy contains a good amount of relevant content. Common thinking is that a page should include at least 300 words. These days there is a lot focus on the ‘Authority’ of a site.Articles on your hairdressing website should be as long as relevantly possible. Don’t just bulk them out with spam (junk).
Your content needs to include the keywords that you have identified at the start. Content should be well written, have good grammar and no spelling mistakes.
Titles for your Hairdressing Website
Make sure each page, on your hairdressing website, has a unique title (H1 tag).Includes one of the keyword phrases you are targeting.Also remember to include H2 and H3 title tags on your hairdressing website.
Meta Descriptions for your Hairdressing Website
Your hairdressing web meta description is the text that is shown underneath your website address on the search engine results pages. Although it is said not to explicitly act as a search engine ranking factor, it does affect whether or not someone clicks on your link.
Images on your Hairdressing website
Search engines cannot ‘see’ pictures (yet). Hairdressing websites will use lots of pictures. Make sure you add in your hairdressing keywords to the file name, alt attributes and description.
Links from other Hairdressing Websites
An important part of the internet is how it is all connected together via hyperlinks.Making sure your hairdressing site links to other high-quality hairdressing sites is said to improve your sites ranking, although it can’t possibly be much of a factor (it is not exactly hard to do) and there must be significant limits.
Are authoritative sites linking to yours? Are they relevant and does the anchor text (the words of the link, not the URL) contain your keywords?
A good hairdressing tip will be appreciated by visitors. They will either blog about it, link to it from their own website or recommend it to others. All this generates backlinks and adds to the authority.
Ask people for reviews of your hairdressing service on social media. Reviews of hairdressers on Google Business are especially useful. Engage with your customers on your blog.
Hairdressing websites should have lots of good news stories! Keep your website up-to-date with relevant content.
Find out more
Contact us today, we can advise and provide a range of services, from setting up a website, to improving online marketing and conversions.