Use Your Coffee Shops Website to Find More Customers.
Coffee Shop web creator, Online Customer Solutions, have put together the below recommendations for helping to create a search engine friendly website for Coffee Shop company.
A good website for your Coffee Shop will not only engage with your customers, helping repeat business, it will provide a way of new customers finding you leading to increased sales.
Find out how we can help you build a website for your coffee shop. Fill in this quick form to get started.
Coffee Shop Keyword Research
To attain a good SEO result, it is important that you identify the most relevant keywords. Keywords are what people type into a search engine to find what they are looking for. Because coffee shops serve a local community, you will need to include your town or area in the keyword. For example “Camden Coffee Shop” or “café Lincoln”.
Website Content for a Coffee Shops
Ensure that every page contains a good amount of relevant content. It is generally accepted that a page should include at least 300 words. These days there is a lot focus on the ‘Authority’ of a site. Articles on your Coffee Shop shop website should be as long as relevantly possible. Don’t just bulk them out with spam (junk).
Coffee Shop Website Titles
The filename of your web page is usually a great indicator to the search engines what your page will be about. Try to avoid page names like “aboutus.php” or “untitled.php”. instead use something descriptive like “Coffee-Shop-Manchester.php”. As you build your site, you’ll want to use your keywords in the name of the pages.
Your text needs to include the keywords that you have identified as being relevant. Text should be properly written, have no spelling errors and good grammar.
Make sure each page, on your Coffee Shop website, has a unique title (H1 tag). Also remember to include H2 and H3 title tags on your Coffee Shop company website.
Meta Descriptions for your Coffee Shop website
Your Coffee Shop web meta description is the text that is shown underneath your website address on the search engine result pages. Although it is said not to explicitly act as a search engine ranking factor, it does affect whether or not someone clicks on your link.
Images on your Coffee Shop Website
Search engines cannot ‘see’ pictures (yet). Coffee Shop websites will need lots of good quality pictures. Make sure you add in your Coffee Shop keywords to the file name, alt attributes and description.
Links from other Coffee Shop Websites
A vital part of the internet is how it is all connected together via hyperlinks. Making sure your Coffee Shop shop site links to other high-quality Coffee Shop company sites is said to improve your sites ranking, although it can’t possibly be much of a factor (it is not exactly hard to do) and there must be significant limits.
Are trustworthy sites linking to yours? Are they relevant and does the anchor text (the words of the link, not the URL) contain your keywords?
A good coffee shop offer will be appreciated by visitors. They will either blog about it, link to it from their own website or recommend it to others. All this generates backlinks and adds to the authority.
Ask people for reviews of your coffee shop on social media. Reviews of Coffee Shops on Google Business are especially useful. Engage with your customers on your blog.
Coffee Shop websites should have offers and information! Keep your website up-to-date with relevant content.
Find out more
Contact us today, we can advise and provide a range of services, from setting up a website, to improving online marketing and conversions.