Use Your Catering Company Website to Grow Your Business.
Catering company web designer, Online Customer Solutions, have listed the below ideas for helping to create a search engine friendly website for catering company.
A good website for your business will not only engage with your customers, helping repeat business, it will provide a way of new customers finding you leading to increased sales.
To find out how we can help you build a website for your care agency business. Fill in this quick form to get started.
Keyword Research for a Catering Company
To attain a good SEO listing, it is vital that you research the most relevant keywords. Keywords are what people type into a search engine to find what they are looking for. Because catering companies serve a local area, you will need to include your town or area in the keyword. For example “Manchester catering company” or “Lancashire catering company”.
Website Content for a Catering Company
Ensure that every page possesses a good amount of relevant content. Common thinking is that a page should include at least 300 words. At the moment there is a lot focus on the ‘Authority’ of a site. Articles on your catering company website should be as long as relevantly possible. Don’t just bulk them out with spam (junk).
Titles for your Catering Company Website
The filename of your internet page is usually a good indicator to the search engines what your page will be about. Don’t use page names like “aboutus.php” or “untitled.php”. instead use something descriptive like “catering-company-Manchester.php”. As you build your site, you’ll want to use your keywords in the name of the pages.
Your text has to have the keywords that you have identified as being relevant. Content should be well written, have good grammar and no spelling mistakes.
Make sure each page, on your catering company website, has a unique title (H1 tag). Also remember to include H2 and H3 title tags on your catering company website.
Meta Descriptions for your Catering Company Website
Your catering company web meta description is the text that is shown underneath your website address on the search engine results pages. Although it is said not to explicitly act as a search engine ranking factor, it does affect whether or not someone clicks on your link.
Images on your Catering Company Website
Search engines cannot ‘see’ pictures (yet). Catering websites will use lots of pictures. Make sure you add in your catering company keywords to the file name, alt attributes and description.
Links from other catering company Websites
A vital structure of the internet is how it is all connected together via hyperlinks. Making sure your catering company site links to other high-quality catering company sites is said to improve your sites ranking, although it can’t possibly be much of a factor (it is not exactly hard to do) and there must be significant limits.
Are trustworthy pages linking to yours? Are they relevant and does the anchor text (the words of the link, not the URL) contain your keywords?
A good catering company offer will be liked by clients. They will either blog about it, link to it from their own website or recommend it to others. All this generates backlinks and adds to the authority.
Ask people for reviews of your catering company on social media. Reviews of catering companies on Google Business are especially useful. Engage with your customers on your blog.
Find out more
Based South of Manchester in the UK, Online Customer Solutions provide solutions to a range of business but specialise in helping small businesses grow.
Contact us today, we can advise and provide a range of services, from setting up a website, to improving online marketing and conversions.