Use Your Butcher Website to Increase Sales.
Specialist website developer, Online Customer Solutions, have put together the below ideas to help create a search engine friendly butchers website.
A good website for your business will not only engage with your customers, helping repeat business, it will provide a way of new customers finding you leading to increased sales.
To find out how we can help you build a website for your butchers business. Fill in this quick form to get started.
Keyword Research for Butchers
For good SEO position , it is important that you research the most relevant keywords. Keywords are what people type into a search engine to find what they are looking for. Because butchers serve a local area, you will need to include your town or area in the keyword. For example “Manchester Butchers” or “Cheshire Butchers”.
The filename of your site is usually a great indicator to the search engines what your page will be about.Don’t use page names like “aboutus.php” or “untitled.php”. instead use something descriptive like butchers-Manchester.php”. As you build your site, you’ll want to use your keywords in the name of the pages.
Website Content for Butchers
Ensure that your page holds a good amount of relevant content. It is generally accepted that page should include at least 300 words. At the moment there is a lot focus on the ‘Authority’ of a site.Articles on your butcher’s website should be as long as relevantly possible. Don’t just bulk them out with spam (junk).
Titles for your Butchers Website
Your text should contain the words that you have identified at the start. Text should be properly written, have no spelling errors and good grammar.
Make sure each page, on your butchery website, has a unique title (H1 tag).Also remember to include H2 and H3 title tags on your butcher’s website.
Meta Descriptions for your Butchers Website
Your butcher’s web meta description is the text that is shown underneath your website address on the search engine results pages. Although it is said not to explicitly act as a search engine ranking factor, it does affect whether or not someone clicks on your link.
Images on your Butchers website
Search engines cannot ‘see’ pictures (yet). Butchers websites will use lots of pictures. Make sure you add in your butcher’s keywords to the file name, alt attributes and description.
Links from other Butchers Websites
A vital function of the internet is how it is all connected together via hyperlinks. Making sure your butcher’s site links to other high-quality butchers sites is said to improve your sites ranking, although it can’t possibly be much of a factor. (It is not exactly hard to do so there must be significant limits.
Are trustworthy websites linking to yours? Are they relevant and does the anchor text (the words of the link, not the URL) contain your keywords?
A good butcher offer will be enjoyed by your customers.They will either blog about it, link to it from their own website or recommend it to others. All this generates backlinks and adds to the authority.
Ask people for reviews of your butchery service on social media. Reviews of butchers on Google Business are especially useful. Engage with your customers on your blog.
Butcher websites should have lots of good offers! Keep your website up-to-date with relevant content.
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Online Customer Solutions provide solutions to a range of business but specialise in helping small businesses grow.