Use Your Car Repair Website to Grow Your Business.
Car repair website designer, Online Customer Solutions, have put together the below recommendations for helping to create a search engine friendly website for car repair company.
A good website for your repair shop will not only engage with your customers, helping repeat business, it will provide a way of new customers finding you leading to increased sales.
Find out how we can help you build a website for your car repair business. Fill in this quick form to get started.
Car Repair Keyword Research
To achieve a good search engine optimisation listing, it is important that you identify the most relevant keywords. Keywords are what people type into a search engine to find what they are looking for. Because car repair companies serve a local area, you will need to include your town or area in the keyword. For example “Manchester car repair” or “Lancashire car repair company”.
Website Content for a Car Repair
Ensure that every article possesses a good amount of relevant content. It is generally accepted that a page should include at least 300 words. These days there is a lot focus on the ‘Authority’ of a site. Articles on your car repair company website should be as long as relevantly possible. Don’t just bulk them out with spam (junk).
Meta Descriptions for your car repair website
Your car repair web meta description is the text that is shown underneath your website address on the search engine results pages. Although it is said not to explicitly act as a search engine ranking factor, it does affect whether or not someone clicks on your link.
Car Repair Website Titles
The name of your internet page is usually a great indicator to the search engines what your page will be about. Try to avoid page names like “aboutus.php” or “untitled.php”. instead use something descriptive like “car-repair-company-Manchester.php”. As you build your site, you’ll want to use your keywords in the name of the pages.
Your content has to have the keywords that you have identified as being relevant. Text should be properly written, have no spelling errors and good grammar.
Make sure each page, on your car repair website, has a unique title (H1 tag). Includes one of the keyword phrases you are targeting.Also remember to include H2 and H3 title tags on your car repair company website.
Images on your Car Repair Website
Search engines cannot ‘see’ pictures (yet). Car repair websites will need lots of good quality pictures. Make sure you add in your car repair keywords to the file name, alt attributes and description.
Links from other car repairs Websites
An important structure of the internet is how it is all connected together via hyperlinks. Making sure your car repair company site links to other high-quality car repair company sites is said to improve your sites ranking, although it can’t possibly be much of a factor (it is not exactly hard to do) and there must be significant limits.
Are authoritative pages linking to yours? Are they relevant and does the anchor text (the words of the link, not the URL) contain your keywords?
A good car repair tip will be liked by clients. They will either blog about it, link to it from their own website or recommend it to others. All this generates backlinks and adds to the authority.
Ask people for reviews of your service on social media. Reviews of car repairs on Google Business are especially useful. Engage with your customers on your blog.
Car repair websites should have seasonal tips and information. Keep your website up-to-date with relevant content.
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Based south of Manchester, Online Customer Solutions provide solutions to a range of business.
Contact us today, we can advise and provide a range of services, from setting up a website, to improving online marketing and conversions.