Use Your Local Shop Website to Grow Your Business.
Local shop web creator, Online Customer Solutions, have compiled the below ideas for helping to create a search engine friendly website for local shops.
A good website for your business will not only engage with your customers, helping repeat business, it will provide a way of new customers finding you leading to increased sales.
To find out how we can help you build a website for your local shop. Fill in this quick form to get started.
Keyword Research for a Local Shop
To attain a good SEO result, it is essential that you research the most relevant keywords. Keywords are what people type into a search engine to find what they are looking for. Because a local shop serves a specific area, you will need to include your town or area in the keyword. For example “Clothes Shop Blackpool” or “Lancashire Clothing Company”.
Local Shop Website Content
Ensure that every page contains a good amount of relevant content. We recommend that a page should include at least 300 words. At the moment there is a lot focus on the ‘Authority’ of a site. Articles on your local shop website should be as long as relevantly possible. Don’t just bulk them out with spam.
Local Shop Website Titles
The filename of your web page is usually an excellent indicator to the search engines what your page will be about. Don’t use page names like “aboutus.php” or “untitled.php”. instead use something descriptive like “local shop-company-Manchester.php”. As you build your site, you’ll want to use your keywords in the name of the pages.
Your text needs to include the keywords that you have identified as being relevant. Pages should be well created, and have no grammatical or spelling errors.
Make sure each page, on your local shop website, has a unique title (H1 tag). Also remember to include H2 and H3 title tags on your local shop company website.
Meta Descriptions for your Local Shop website
Your local shop web meta description is the text that is shown underneath your website address on the search engine results pages. Although it is said not to explicitly act as a search engine ranking factor, it does affect whether or not someone clicks on your link.
Images on your Local Shop Website
Search engines cannot ‘see’ pictures (yet). Local shop websites will need lots of good quality pictures. Make sure you add in your local shop keywords to the file name, alt attributes and description.
Links from other local shop Websites
A vital part of the internet is how it is all connected together via hyperlinks. Making sure your local shop company site links to other high-quality local shop company sites is said to improve your sites ranking, although it can’t possibly be much of a factor (it is not exactly hard to do) and there must be significant limits.
Are trustworthy sites linking to yours? Are they relevant and does the anchor text (the words of the link, not the URL) contain your keywords?
A good local shop offer will be appreciated by visitors. They will either blog about it, link to it from their own website or recommend it to others. All this generates backlinks and adds to the authority.
Ask people for reviews of your shop on social media. Reviews of local shops on Google Business are especially useful. Engage with your customers on your blog.
Local shop websites should have lots of offers and information! Keep your website up-to-date with relevant content.
Find out more
Based just south of Manchester in the UK, Online Customer Solutions provide solutions to a range of business but specialise in helping small businesses grow.
Contact us today, we can advise and provide a range of services, from setting up a website, to improving online marketing and conversions.