How much a website costs to set-up depends on what it needs to do.
One of the most commonly asked questions on our keyword report is: How much does it cost to set-up a website? Below we try to give a simple answer, but remember the costs and options below will vary depending on the exact requirements. Or, in other words, it really does depend on what you want your website to do!
Find out how much it costs to set-up a Website
Online Customer Solutions provide the below guidance:
- A basic 5-6 page website costs £300 + design (c£80) + Hosting and domain name (£65 per year).
- Customised WordPress site (Blog) or another Content Management system: £450 + design + Hosting
- E-Commerce (OpenCart) website: £750 + design + hosting.
Read more about how to start selling online here.
Of course, if you want a corporate website with bespoke requirements and multiple languages, the cost from your average web development company is going to run into the thousands. Typically if your e-commerce site requires unique functionality and multiple interesting payment options then the costs are going to be higher.
For most small businesses wanting either a brochure website, blog or e-commerce website, the costs above will be there or thereabouts.
Alternatives to Outsource Website Development
There are alternatives to using a low-cost UK based web development company such as Online Customer Solutions.
You could do it yourself using a self-service website generator, for example, WordPress or other blog type sites. But you’ll tend to find that the free or very low-cost options come with limited options. For example, you tend not to be able to have your own domain name or business email address.
Outsourcing your website development should also mean that it is optimised for search engine results. A web developer will ask you questions like: “Who are your typical clients?”, “How would you describe your services?”, “Can you explain a recent project or product that you provided or sold?”.
Although you will still need to provide some of the website content – after all – no-one knows your business better – your web developer will optimise for keywords pertaining to your site.
All this means is that a web developer should have an appreciation of who your website is likely to appeal to and ensure that your site attracts visitors to boost your sales. This practice is called search engine optimisation, you can read more about SEO basics here.
The Offshore Option
Offshore website development companies tend to send a lot of unsolicited emails with eye-catching low prices and promise first page results on Google. Although there will be some reputable companies that could do a good job, getting fast search engine results will undoubtedly mean using ‘black-hat’ SEO techniques that will eventually get your website a Google penalty. Also, many offshore companies will not understand the local UK market and not spend too much time trying to help your business grow. They will just put up a site, get paid and move on to the next company.
Although there will be some reputable companies that could do a good job, getting fast search engine results will undoubtedly mean using ‘black-hat’ SEO techniques that will eventually get your website a Google penalty. Also, many offshore companies will not understand the local UK market and not spend too much time trying to help your business grow. They will just put up a site, get paid and move on to the next company.
After an initial fact-find, if a customer wishes to proceed with the website build, the process for setting these things up is fairly straightforward:
- A service agreement letter is sent to the customer confirming what has been agreed to be delivered.
- Assuming everything is ok, we then send over some design ideas for you to have a look at and we’ll work out what the site is going to look like. During this stage, if you have any design requirements – for example, pictures you want on the site or colour preferences – please let us know.
- After the design comes the content. If you have any words (leaflets or existing marketing) that would be a good starting point. If not, we’ll need to schedule a call and you can tell us about – Your background; Services you offer; Typical clients; contact information etc.
- At this point, we invoice for a deposit, usually 25% of the build cost.
- Once we have all the information we build the site and put it on a test server for you to have a look at. At this point, you’ll probably have additional ideas or content that you want to include, so we’ll work together until you are happy with it.
- Once finished, we’ll put the site live and raise an invoice for the remaining 75%.
A Website is Just the Start
Building a website is usually the start of a marketing process. A professional website is optimised to appeal to your target audience. The SEO process then needs to be followed and there are a plethora of online marketing options that should be taken into account when looking to grow your business.
In conclusion, the question should not be: how much does it cost to set-up a website? But instead, “How much will it cost to set-up and promote my website and how much value will it return?” To help answer that, you need a website and online marketing partner.
Why choose Online Customer Solutions?
- Motivated to deliver business growth.
- Detailed knowledge of online marketing including SEO, PPC, Email, affiliate recruitment, content marketing, social media and display re-targeting.
- Experience with Google Analytics and other reporting suites.
- Technical Knowledge: HTML, PHP, MVC, OpenCart, MySql, WordPress
- 12 years website and SEO experience
- Constantly up to date with the latest SEO developments and trends.
- Proactively looking for new ways to continuously improve the performance.
- Experienced across a variety of industries.
Find out more
Contact us today, we can advise and provide a range of services, from setting up a website, to improving online marketing and conversions.