Getting the most out of Analytics Campaigns and Conversion Reporting.
If you use Google Analytics and regularly distribute content to generate more web visits. Then you need to have analytics campaigns tracking set-up and running. Find out below how to plan, set-up and analyse website visits using Google Analytics Campaigns Tracking.
Conversion Tracking in Analytics
Fortunately, this is simplicity itself. In short, you simply add parameters to your website URLs.
The simplest way to illustrate how to set-up campaign reporting is by example. By adding 3 parameters to your back-links, campaign reporting becomes simple. These parameters are below:
utm_medium – for example blog, website, social, email
utm_source – for example my blog, www-other-site, facebook.com, new-sign-up
utm_campaign – for example article-1, reach-out-Feb, social-update-1, email-blast-march
Becomes (all on one line)
Whenever you post a link to your website, remember to include the parameters so that you can track exactly how much traffic is being generated AND the conversion.
Remember to keep it simple and descriptive. Don’t get into codes or complicate abbreviations. social, facebook, 100217
How to Measure the Results
Open up and log into your Google Analytics account and navigate to Acquisitions -> Campaigns -> All Campaigns
This will default to showing you stats based on the campaign you specified in the “utm_campaign” parameter above. Or, if you are running paid campaigns and have linked your accounts, these will also show here.
To drill-down into the medium and source use the tabs and secondary dimensions that you will be used to in analytics.
Once you are happy with your view, and as long as you have set-up goals to measure conversion rate, then you can easily see which links are delivering the most conversions.
Campaigns are easy to set-up, simple to report on and free to use. Start discovering which of your online marketing is delivering the best results!