Start or resume your online marketing with a free online lead generation strategy and 2-week trial.
If you have already started researching how to find leads online, you probably have a shortlist similar to the below:
- Outsource Email campaign – £15 per lead.
- Outsource lead generation (3rd party website capture driven by PPC or social) – £40 per lead.
- Outsource content marketing – £5 per lead.
- Your own PPC campaign – unknown cost per lead.
Across all the options, the conversion rate is the big unknown variable.If you have outsourced lead generation before, you’ll no doubt be aware that both quality and supply are variable, which is why your ideal solution is to develop a lead source of your own. Unfortunately, this takes some time to refine and conversion rates are untested.
Assuming you have spent time investing in your website, and you are sure that it will be able to convert visits, the challenge is obviously getting the right people to your site.
It’s likely at this stage that you have already tried PPC (probably AdWords) with limited success. This is usually because campaigns are set up to be fairly generic. It’s worth spending more time defining exactly who your perfect visitor is and what they are looking for.
Related: PPC Campaign Optimisation
Invest as much time in negative keywords as positive ones, utilise all the site extension and have a strong call to action on all adverts.
Free Online Lead Generation Advice
While you are building your own online lead generation processes, dont put all your eggs in one basket. Try and negotiate low scale tests of all your lead options whilst also trying to develop your own lead generation.
You will know what is too much to risk untested, and if the supplier has any faith in their service they will accept a lower trial. If they won’t then they are just trying to get your money off you. Also, be aware that any test will involve suppliers sending you the very best leads. Quality will only go down. Email and content marketing can sometimes sound too good to be true, but are worth a (very) low-risk test.
SEO and developing your own website is an essential long-term option. But long term can sometimes mean years if you are in a competitive industry. Keep adding some interesting copy to your website that people will find interesting and useful. This is the only way to improve your website performance (along with the other technical factors).
Focus on Your Own Online Lead Generation
Establish more specific keywords and refine your ad text. Also, test other settings such as device and time of day.
This should lead to visitors only interested in your service visiting your landing page. Conversion to visit and qualification could then be established. There are other online marketing options (for example social, content, email and affiliate) but I think AdWords PPC is your best chance for a quicker return on investment.
The Free Online Lead Generation Offer
Online Customer Solutions don’t charge anything to review and set up new AdWords Campaigns. We recommend a test AdWords budget of £250 over 2 weeks and fully detail the plan before putting the campaign live.
At the end of the 2 weeks, we can review the results. This could lead to increasing budgets; refining the approach and testing again, or establishing that other lead sources are more effective.
If we continue past the 2-week test then we would put forward a proposal for our time (c£170-£500 per month depending on the effort required).
It normally takes a couple of days to be ready to launch and progress is monitored daily.
If you are interested in signing up to our free online lead generation test, please fill in this form and quote:2WEEKTEST to get started!