How to Generate Financial Service Keyword Ideas – Online Lead Generation

A quick way to find new financial service keyword ideas.

Financial services online lead generation.

There are tools that allow access to similar information, but this is a quick free way to generate some new ideas for financial lead generation – in our example an ISA investment PPC campaign.

RelatedOnline Lead Generation for Financial Services

Often people are asking questions as part of a decision-making process (rather than just out of curiosity). But make sure you focus your budgets on generating the right content or focusing on the most relevant keywords.

Find New Content Ideas for Financial Lead Generation.

Type your search into Google. In the example below, we have used: “isa investment advice”.

Scroll down to the ‘People also ask’ and click on the first result. This will populate some more common questions at the bottom of the list. 20 seconds or so of clicking and you’ll have a detailed idea of how people search for your services and what kind of content you need to provide to generate ISA leads.

Also, at the bottom of the search page is a list of “Searches related to” + your search, i.e. “isa investment advice”:

  • best funds to invest in now
  • best investment funds for beginners
  • stocks and shares isa rules
  • best funds to invest in 2017
  • best isa funds for 2017
  • fund tips 2017
  • best performing funds over 5 years
  • best investments 2017 martin lewis

Financial Service Keyword Ideas

Our search generated the below results that can be used to identify new negative and positive keywords for an ISA PPC campaign. They could also be used to inspire content ideas for ongoing SEO.

  • Can I invest in more than one stocks and shares ISA in the same year?
  • How many cash ISA can you have?
  • How does an ISA work?
  • What is a stocks and shares ISA?
  • What is an ISA?
  • Do I have to put ISA interest on my tax return?
  • Can I have more than one ISA with the same provider?
  • How much money can you put in an ISA?
  • Are all ISAS tax free?
  • What is a cash ISA?
  • How much money can you put in a NatWest ISA?
  • What is cash ISA Lloyds?
  • Can you close an ISA?
  • How do I close my Halifax Isa?
  • When did help to buy ISA started?
  • What is the help to buy ISA?
  • How do I close my Natwest bank account?
  • Can you transfer part of an ISA to another provider?
  • What is the interest rate on a Natwest cash ISA?
  • What is a instant savings account?
  • How much money can you put in an ISA?
  • What is ISA allowance for 2016 17?
  • How much money can you put in an ISA?
  • Can I have a cash ISA and stocks and shares ISA?
  • Can you withdraw money from a cash ISA?
  • When did Isa’s start?
  • What is an equity ISA?
  • Do you get dividends from stocks and shares ISA?
  • What does the i stand for in Isa?
  • Can you withdraw money from a cash ISA?
  • Do you have to pay tax on savings?
  • How do you fill out your tax return?
  • Can I pay into 2 ISAS at the same time?
  • What is cash ISA allowance for 2016 17?
  • What is the meaning of ISA?
  • Can I invest in more than one stocks and shares ISA in the same year?
  • What is a individual savings account?
  • How does an ISA work?
  • What is a stocks and shares ISA?
  • What is ISA UK savings?
  • How do you open up a savings account?
  • Can I have multiple ISA?
  • How many ISAS can I have at the same time?
  • Can I withdraw from my help to buy ISA?
  • What is a help to buy mortgage?
  • What is a cash ISA?
  • When did help to buy Isa start?
  • Can I withdraw from help to buy ISA?
  • How do I close my bank account with Natwest?
  • Can your bank account be closed without notice?
  • How do you transfer an ISA?
  • Can you transfer money from a cash ISA to a stocks and shares ISA?
  • How much money can you put in a Natwest ISA?
  • What is cash ISA Lloyds?
  • What is a fixed term bonds?
  • Can you have a savings account with a debit card?
  • Are all ISAS tax free?
  • What is ISA allowance for 2016 17?
  • How much money can you put in an ISA?
  • Can you withdraw money from a cash ISA?
  • What is an ISA UK?
  • When did Isa’s start?
  • How much money can you put in an ISA?
  • Do you get dividends from stocks and shares ISA?
  • What is an ISA wrapper?
  • Can I have a cash ISA and stocks and shares ISA?
  • Do you have to put ISA interest on your tax return?
  • What does the i stand for in Isa?
  • Can I invest in more than one stocks and shares ISA in the same year?
  • How do I buy shares in a company?
  • What is a stocks and shares ISA?
  • Do you pay capital gains tax on an ISA?
  • What is an ISA?
  • How does an ISA work?
  • Can you close an ISA?
  • How do I close my Halifax Isa?
  • Is bank interest taxed?
  • How much savings interest is tax free?
  • What is a self assessment tax return?
  • How can I file income tax return online?
  • Can I have more than one ISA with the same provider?
  • How many ISAs can I have at the same time?
  • How much do you pay in capital gains tax?
  • Do you have to pay tax if you sell your house?
  • What is a cash ISA?
  • Can I pay into 2 ISAS at the same time?
  • What is a individual savings account?
  • What does the name Isa mean in Islam?
  • Can you transfer part of an ISA to another provider?
  • What is ISA allowance for 2016 17?
  • Can you withdraw money from a cash ISA?
  • How much money can you put in a Natwest ISA?
  • What does ISA stand for in terms of science?
  • What is meant by stocks and shares?
  • How much money can you put in an ISA?
  • When did Isa’s start?
  • How do you calculate Aer?
  • What is an equity ISA?
  • How does the annual interest rate work?
  • What is the base rate mortgage?
  • What is cash ISA Lloyds?
  • Are all ISAS tax free?
  • Can I invest in more than one stocks and shares ISA in the same year?
  • What is the base interest rate?
  • What is a instant savings account?
  • How much money can you put in an ISA?
  • Do you have to put ISA interest on your tax return?
  • When did help to buy ISA started?
  • What is the help to buy ISA?
  • What is the government help to buy scheme?
  • Can you get help to buy on any house?
  • How does it work help to buy?
  • What is the equity loan?
  • What is an ISA savings account?
  • How does an ISA work?
  • Can I withdraw from my help to buy ISA?
  • What is a help to buy mortgage?
  • Can you have two ISAS?
  • How do I close my Halifax Isa?
  • Can you close a bank account online?
  • How do you close your bank account?
  • What happens if your bank account is closed?
  • What happens when a check is direct deposited into a closed account?
  • How do I move my cash ISA?
  • Can you transfer money from a cash ISA to a stocks and shares ISA?
  • What is ISA allowance for 2016 17?
  • Can you withdraw money from a cash ISA?
  • What is a cash ISA?

And there are many many more.

In Summary

You should now have a lot of new content ideas for your financial services lead generation.

PPC and SEO require constant management to produce results. If you need help with your financial services online lead generation, please contact us now for an initial discussion.

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Online Advertising Help and Advice

Get Help Promoting Your Business via Online Advertising.

Internet or online advertising comes in a variety of forms. Which is best for you and your business depends on your circumstances.

There are PPC platforms, which include Google, Facebook, Bing and LinkedIn. If you are selling products or services to businesses, then you want to have a look at LinkedIn. There are a number of stages that you need to set up first in order to start advertising on LinkedIn.

LinkedIn

There are a number of stages that you need to set up first in order to start advertising on LinkedIn. In summary, you’ll need a well-optimised profile, a business page, join some groups, build your network and start writing great content that you can put in front of prospective clients.

To find out more about advertising on any of the platforms mentioned in this article, please contact us using this form.

Online Advertising Help: Google

Google’s all-conquering advertising platform reaches far more people than any other. Billions of searches per day mean a lot of people looking for things.

Search Ads

The most important thing when starting off online advertising is that you don’t want to waste your budget. Read these articles about Negative keywords and customer intent.

Basically, you want to only target customers that are going to be interested in visiting your website, either for knowledge, services or products. Attracting people that are not interested are just going to cost you money.

Display Ads

Unless you have detailed experience of online advertising platforms, I would avoid display advertising at all costs. There are many sites in the world that have been set up just to display adverts. Many are legitimate offering help and advice hoping that you will buy from them, and if not you may find one of the adverts helpful.

There are a lot of sites that partner with other networks in order to generate revenue via fake ‘clicks’. Google does a great job removing a lot of automated click-bots. But often these networks employ very low paid people to manually click the adverts several times a day, across hundreds of sites. IP Address blocking doesn’t work because there are ways around that. Whatever Google does to stop them it doesn’t completely solve the problem.

There are circumstances when display advertising is applicable, for example raising awareness. If you do do it, advertise on specific sites, never by interest. Avoid advertising on Apps (unless you have a similar App to sell) and monitor (like a hawk) your conversion, bounce rate and budget!

Online Advertising Help: Bing (Microsoft)

Bing is very similar to Google’s advertising platform. It is so similar in fact that we wouldn’t be surprised if MS had asked Google for a copy a few years ago. If there isn’t some kind of partnership we are not sure why Google hasn’t sued the legs off them.

As with Google, your adverts and your landing page will need to be relevant. This will result in good quality scores.

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Online Advertising Help: Facebook

The big advantage that Facebook has over Google and Microsoft (at the moment) is that they know a lot about their users. This means you can target by demographics. If you have a product or service that is likely to be of interest to certain people, then Facebook is the way to go.

You can target by location, age, interests, whether they are parents, how old the children are, what films they like, big life events etc. The list is very large. Like LinkedIn you need to set up a business page and start promoting it. After that, it is targeting right people with the right message and call to action!

Find out more

There are many other advertising platforms that could offer the right service, but for many, Google, Facebook and LinkedIn will cover most needs.

Based in Cheadle near Manchester in the UK, Online Customer Solutions provides online advertising help and advice to a range of businesses.

Contact us today

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Increase Website Conversion

To find out how to increase website conversion you need to measure a number of variables.

Obviously, you need a strong website with a good sales funnel and a strong call to action. It’s essential that you are capturing visitors attention within the first 15 seconds and guiding them to what they are looking for. Assuming your site does all of this, then you need to look at the next step. (If you suspect it doesn’t then Online Customer Solutions can help you increase your website conversion!).

You might be seeing hundreds of visitors a day but delivering few sales. This might be nothing at all to do with your site, but what people might be looking for. So you need to know what that is!

This is where Analytics comes into its own, how are people reaching your site, are you advertising on or offline? What search terms, or which sites, are people coming from. You could be wasting your marketing budget attracting the wrong people. If you refined your online marketing, you’d end up with fewer visitors, but more sales – increasing your website conversion and maximising sales.

There is obviously more to it than that, but it’s a start.

Find out more

Located in SK8, just south of Manchester in the UK, Online Customer Solutions provide solutions to a range of business but specialise in helping small businesses grow.

Contact us today, we can advise and provide a range of services, from setting up a website to improving online marketing and conversions.

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Boost Online Sales

Online advertising is a quick way to boost online sales. Google, Facebook, Twitter and LinkedIn (mostly for Business to business sales) can all be set up to target people looking for your products or services.

The most important thing to remember is that just getting people to your site is not going to always increase your sales. If you are selling widgets, and you pay £1 per click to advertise “cheap widgets”. You will also attract clicks from people searching “cheap widgets complaints”. The search engines are spending a lot of time trying to work out what people mean when they search for something, but for the moment, negative keywords and exact search terms are essential when setting up your online advertising campaign to boost online sales.

OCS have experience of every platform and know how to maximise the return on investment.

Find out more

Located in Cheshire, south of Manchester in the UK, Online Customer Solutions provide solutions to a range of business, but specialise in helping small businesses grow.

Contact us today, we can advise and provide a range of services, from setting up a website, to improving online marketing and conversions.

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Increase Small Business Sales

Every small business is looking for ways to increase sales. Marketing, especially online marketing, is essential. Many small businesses rely on word of mouth when starting out. But after the first few customers and you are sure you have a business that could work, you need to start extending your reach. Can you business deliver beyond your local area? Do you make products that you could ship to the rest of the country, or even the world?

Online Marketing spans a number of areas including:

  • Search Engine Optimisation (SEO) – Make sure people who are looking for your site can find it!
  • Social Media Marketing – for example Facebook, Twitter, Instagram.
  • Pay Per Click Advertising (PPC) – Advertise, for example, on Google or Facebook.
  • Content Marketing – Do you have a blog that you could use to update people on your business?

Online Customer Solutions.com (OCS) specialise in working with small and medium businesses to help them grow.

OCS can setup and run everything, but sometimes – to keep costs down – clients are happy to take over the running of some of the services. OCS set everything up – for example a new website, PPC campaign or social media profile, but then provide low cost ongoing support.

Some tips to increase small business sales:

  1. Make sure you deliver a great service to your customers.
  2. Ensure your website is authoritative, trustworthy and expert.
  3. Build a local presence using social media.
  4. Ask your customers to write online reviews.
  5. Use online advertising to promote your business.
  6. Keep in-touch with your customers.
  7. Research your competitors, make sure you are offering value for money.

Online Customer Solutions can help with all the above (except number 1 – that’s up to you!)

Find out more

Located just south of Manchester in the UK, Online Customer Solutions provide services to a range of business, but specialise in helping small businesses grow.

Contact us today, we can advise and provide a range of services, from setting up a website, to improving online marketing and conversions.

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