How to Generate Financial Service Keyword Ideas – Online Lead Generation

A quick way to find new financial service keyword ideas.

Financial services online lead generation.

There are tools that allow access to similar information, but this is a quick free way to generate some new ideas for financial lead generation – in our example an ISA investment PPC campaign.

RelatedOnline Lead Generation for Financial Services

Often people are asking questions as part of a decision-making process (rather than just out of curiosity). But make sure you focus your budgets on generating the right content or focusing on the most relevant keywords.

Find New Content Ideas for Financial Lead Generation.

Type your search into Google. In the example below, we have used: “isa investment advice”.

Scroll down to the ‘People also ask’ and click on the first result. This will populate some more common questions at the bottom of the list. 20 seconds or so of clicking and you’ll have a detailed idea of how people search for your services and what kind of content you need to provide to generate ISA leads.

Also, at the bottom of the search page is a list of “Searches related to” + your search, i.e. “isa investment advice”:

  • best funds to invest in now
  • best investment funds for beginners
  • stocks and shares isa rules
  • best funds to invest in 2017
  • best isa funds for 2017
  • fund tips 2017
  • best performing funds over 5 years
  • best investments 2017 martin lewis

Financial Service Keyword Ideas

Our search generated the below results that can be used to identify new negative and positive keywords for an ISA PPC campaign. They could also be used to inspire content ideas for ongoing SEO.

  • Can I invest in more than one stocks and shares ISA in the same year?
  • How many cash ISA can you have?
  • How does an ISA work?
  • What is a stocks and shares ISA?
  • What is an ISA?
  • Do I have to put ISA interest on my tax return?
  • Can I have more than one ISA with the same provider?
  • How much money can you put in an ISA?
  • Are all ISAS tax free?
  • What is a cash ISA?
  • How much money can you put in a NatWest ISA?
  • What is cash ISA Lloyds?
  • Can you close an ISA?
  • How do I close my Halifax Isa?
  • When did help to buy ISA started?
  • What is the help to buy ISA?
  • How do I close my Natwest bank account?
  • Can you transfer part of an ISA to another provider?
  • What is the interest rate on a Natwest cash ISA?
  • What is a instant savings account?
  • How much money can you put in an ISA?
  • What is ISA allowance for 2016 17?
  • How much money can you put in an ISA?
  • Can I have a cash ISA and stocks and shares ISA?
  • Can you withdraw money from a cash ISA?
  • When did Isa’s start?
  • What is an equity ISA?
  • Do you get dividends from stocks and shares ISA?
  • What does the i stand for in Isa?
  • Can you withdraw money from a cash ISA?
  • Do you have to pay tax on savings?
  • How do you fill out your tax return?
  • Can I pay into 2 ISAS at the same time?
  • What is cash ISA allowance for 2016 17?
  • What is the meaning of ISA?
  • Can I invest in more than one stocks and shares ISA in the same year?
  • What is a individual savings account?
  • How does an ISA work?
  • What is a stocks and shares ISA?
  • What is ISA UK savings?
  • How do you open up a savings account?
  • Can I have multiple ISA?
  • How many ISAS can I have at the same time?
  • Can I withdraw from my help to buy ISA?
  • What is a help to buy mortgage?
  • What is a cash ISA?
  • When did help to buy Isa start?
  • Can I withdraw from help to buy ISA?
  • How do I close my bank account with Natwest?
  • Can your bank account be closed without notice?
  • How do you transfer an ISA?
  • Can you transfer money from a cash ISA to a stocks and shares ISA?
  • How much money can you put in a Natwest ISA?
  • What is cash ISA Lloyds?
  • What is a fixed term bonds?
  • Can you have a savings account with a debit card?
  • Are all ISAS tax free?
  • What is ISA allowance for 2016 17?
  • How much money can you put in an ISA?
  • Can you withdraw money from a cash ISA?
  • What is an ISA UK?
  • When did Isa’s start?
  • How much money can you put in an ISA?
  • Do you get dividends from stocks and shares ISA?
  • What is an ISA wrapper?
  • Can I have a cash ISA and stocks and shares ISA?
  • Do you have to put ISA interest on your tax return?
  • What does the i stand for in Isa?
  • Can I invest in more than one stocks and shares ISA in the same year?
  • How do I buy shares in a company?
  • What is a stocks and shares ISA?
  • Do you pay capital gains tax on an ISA?
  • What is an ISA?
  • How does an ISA work?
  • Can you close an ISA?
  • How do I close my Halifax Isa?
  • Is bank interest taxed?
  • How much savings interest is tax free?
  • What is a self assessment tax return?
  • How can I file income tax return online?
  • Can I have more than one ISA with the same provider?
  • How many ISAs can I have at the same time?
  • How much do you pay in capital gains tax?
  • Do you have to pay tax if you sell your house?
  • What is a cash ISA?
  • Can I pay into 2 ISAS at the same time?
  • What is a individual savings account?
  • What does the name Isa mean in Islam?
  • Can you transfer part of an ISA to another provider?
  • What is ISA allowance for 2016 17?
  • Can you withdraw money from a cash ISA?
  • How much money can you put in a Natwest ISA?
  • What does ISA stand for in terms of science?
  • What is meant by stocks and shares?
  • How much money can you put in an ISA?
  • When did Isa’s start?
  • How do you calculate Aer?
  • What is an equity ISA?
  • How does the annual interest rate work?
  • What is the base rate mortgage?
  • What is cash ISA Lloyds?
  • Are all ISAS tax free?
  • Can I invest in more than one stocks and shares ISA in the same year?
  • What is the base interest rate?
  • What is a instant savings account?
  • How much money can you put in an ISA?
  • Do you have to put ISA interest on your tax return?
  • When did help to buy ISA started?
  • What is the help to buy ISA?
  • What is the government help to buy scheme?
  • Can you get help to buy on any house?
  • How does it work help to buy?
  • What is the equity loan?
  • What is an ISA savings account?
  • How does an ISA work?
  • Can I withdraw from my help to buy ISA?
  • What is a help to buy mortgage?
  • Can you have two ISAS?
  • How do I close my Halifax Isa?
  • Can you close a bank account online?
  • How do you close your bank account?
  • What happens if your bank account is closed?
  • What happens when a check is direct deposited into a closed account?
  • How do I move my cash ISA?
  • Can you transfer money from a cash ISA to a stocks and shares ISA?
  • What is ISA allowance for 2016 17?
  • Can you withdraw money from a cash ISA?
  • What is a cash ISA?

And there are many many more.

In Summary

You should now have a lot of new content ideas for your financial services lead generation.

PPC and SEO require constant management to produce results. If you need help with your financial services online lead generation, please contact us now for an initial discussion.

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Example Negative Keywords for Pay Per Click Campaigns

Implementing these example negative keywords on your PPC campaigns could help reduce wasted clicks.

For many online businesses, including B2B, B2C either e-commerce or not, there are some keywords that are just a waste money.

In order to avoid your ads triggering for the wrong reasons, I’ve put together a list of the more common keywords that I exclude from my campaigns.

Related:

These will not be applicable for everyone. Many companies want people that are doing research, are interested in recruiting or are giving away something for free. But for others, these searches are so far away from entering the ‘customer journey’ that they should be classed as negative keywords.

As mentioned, in every situation the objectives are different, this list is not exhaustive and just happens to apply to our present scenario. Hopefully, it will give you ideas to prevent wasting your advertising spend.

Negative Keyword Examples

Research

The first group come under the heading of research. These people may or may not eventually turn into customers, but even if they do, they are a long way off:

  • “what is”
  • what’s
  • definition
  • meaning
  • define
  • advantages
  • definition
  • disadvantages
  • examples
  • advantages
  • meaning

Free Negative Keywords

These searches are fine, everyone does it, but unless you are actually giving something away, or include a free trial, then these are not for you.

  • Free
  • gratis
  • simple

Location based negative keywords

You should be using specific location targeting, but still worth including some of the main areas that you don’t serve:

  • London
  • Wales
  • Isle of Mann

People often search simply for quick research, the rise of voice search will certainly increase this. Below are a few terms that can be added to the negative list (unless you are a selling research).

  • news
  • awards
  • trends
  • statistics

The DIYers.

These searches alongside your search terms can often indicate people are looking for ways to do something themselves.

  • ideas
  • templates
  • inspiration
  • blog
  • themes
  • list
  • make
  • “how to”
  • wp

Recruitment and Training Negative Keywords.

People looking for work, recruitment agencies or people looking for training.

  • jobs
  • careers
  • vacancies
  • university
  • courses
  • opportunities
  • recruitment
  • positions available

Specific Research Negative Keywords

Some search terms indicate more in-depth research. Specific keywords like the below will only need not be triggered unless your business deals in such services.

  • technology
  • security
  • law
  • framework
  • logistics
  • design
  • designer

If your website ranks high in the search engines, you might even want to add your company name as an exact match negative keyword (the exception to this is if you have competitors competing on your company name!).

In Conclusion

Negative keyword selection is almost more important than positive ones. Remember there are different types of keyword matching, including a phrase, broad and exact. This also applies to negative keywords. You might want to exclude exact phrases, but not the words within that phrase.

PPC strategy and management can get complicated, but keeping a close eye on performance and measuring conversions will help drive up your ROI.

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Negative Keyword Considerations

Negative Keywords are an essential part of PPC (pay per click) advertising campaigns. These are words or phrases that, when included in a search term, do not trigger your adverts to display.

Related

Negative keywords are completely subjective, what might be obvious for one campaign might actually be a keyword trigger in another. For example, negative keywords could include: “free”, “definition” and “instructions”. These would tend to indicate that the person searching these words are not interested in purchasing. But instead only looking for information. In some instances, however, this could be exactly they type of people you want to find.

As with normal keywords, negative keywords can take the form of broad match, exact and phrase. These can also be combined to completely lock a campaign down and ensure you aren’t wasting your PPC budget.

You may not want to show your adverts if a search is too broad. For example “Advertising”. The person searching this could be looking for almost anything. In this example, you may want to trigger adverts for “TV Advertising” but not for [Advertising]. You don’t want to block the word “advertising”, just when the search query matches [advertising] exactly.

Normally this problem wouldn’t crop up if your campaign was made up of just phrase match keywords, but this could be limiting your audience.

Depending on your company name, SEO position of your home page and competition, you might also want to block searches for your company. It’s just wasting budget and people will find you anyway (assuming you are number 1!).

Optimise your PPC Budget with Negative Keywords

One (slow and expensive) way of identifying negative keywords is to run a broad keyword campaign and constantly check the search terms that are triggering your adverts. It will very quickly become obvious how varied search queries can be, and how quickly they drain your budget.

There is little more irritating than have someone click your advert when, at least to you, it was completely obvious they were not going to find what they wanted on your website. It is exactly this that you need to predict and prevent. Not only will your conversions increase (hopefully you have setup conversion tracking!) you will probably notice that your quality scores rise too.

Make your keyword advertising campaign specific and focused to your landing page. Make sure if people are searching for exercise equipment, they don’t trigger your adverts for advertising classes!

Find out more

Online marketing company in Cheadle : Online Customer Solutions, provide websites, SEO and online services to help businesses grow. We work worldwide with businesses small and largeContact us today.

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Boost Online Sales

Online advertising is a quick way to boost online sales. Google, Facebook, Twitter and LinkedIn (mostly for Business to business sales) can all be set up to target people looking for your products or services.

The most important thing to remember is that just getting people to your site is not going to always increase your sales. If you are selling widgets, and you pay £1 per click to advertise “cheap widgets”. You will also attract clicks from people searching “cheap widgets complaints”. The search engines are spending a lot of time trying to work out what people mean when they search for something, but for the moment, negative keywords and exact search terms are essential when setting up your online advertising campaign to boost online sales.

OCS have experience of every platform and know how to maximise the return on investment.

Find out more

Located in Cheshire, south of Manchester in the UK, Online Customer Solutions provide solutions to a range of business, but specialise in helping small businesses grow.

Contact us today, we can advise and provide a range of services, from setting up a website, to improving online marketing and conversions.

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