Online Lead Generation – Help Customers Find You!

Increase Sales with Online Lead Generation

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Online Lead Generation in Manchester

Generate Business Leads with an effective Online Lead Generation Strategy.

Here we discuss the options and measures available when developing an effective online lead generation strategy. Help people looking for your products or services find your company.

Lead Generation via Paid Search

Getting your brand in front of the right people at the right time is key to growing your business. But it comes at a cost and you can very quickly waste a lot of your budget working out how it all works. See our article about negative keywords.

Website Design needed to support Lead Generation

Your customers want a simple intuitive user experience (UX), but this doesn’t have to cost the earth. Instead of spending money on expensive agency designers (although there often good reasons why you should!) you can save money by customising templates or using open source solutions.

Data-driven Lead Generation

If you already have a database of previous customers, analysis of it can identify trends and demographics that point the way to growing your business.

Content Lead Generation

There is no doubt that adding new fresh content to your website or social media accounts proves that you are active in your marketplace. This, in turn, leads to awareness, trust and eventually, to purchase.

Generate Leads via Search Engine Optimisation

Developing high quality, unique content will prove to Google that you are a trusted authority on a subject and that you deserve to be high up in the search results when people are looking for your service or product. The are over 200 elements to good search engine optimisation. Not even people at Google know what they all are. So be careful about people who claim to be experts and cost a fortune. All the best people can do is stack the deck in your favour. The objectives are always going to be to generate leads. Coming on the front page for a search term no one ever uses, or doesn’t visit into sales is not worth anything.

Social Media Lead Generation

An active social media presence can engage with both your customers and potential customers. People trust companies that take feedback seriously. It’s also a great way to spread ‘word of mouth’ endorsements. Ask for reviews and put them on your website. Make sure you don’t forget about Google+!

Local Online Lead Generation

The most important thing you can do starting off is to make sure your business is listed with Google Business. Create and account and Fill in the form. Add as much information about you and your service as possible. Google will send a postcard to your business address with a code on to verify that you are actually at that address. Complete the verification process and you will start to appear in the local search results when people are looking for your services.

Video Lead Generation

Start a youtube channel and make videos about your service; how are your products made? People are more engaged with videos than ever before.

Essential to Lead Generation Improvement: Measure Conversion Rate

Measuring the conversion rate of your visitors is the first step to improving it. Understand where your visitors are coming from and make the best use of your online marketing budget and deliver valuable lead generation campaigns. You landing page and website need to be optimised to funnel visitors to make an enquiry or purchase.

Find out more

Based just south of Manchester in the UK, Online Customer Solutions provide solutions to a range of business but specialise in helping businesses grow.

Contact us today, we can advise and provide a range of services, from setting up a website, to improving online marketing and conversions.

make sales online with online customer solutions
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Online Lead Generation for Small Businesses

Excluding referrals, Online Lead Generation is the most cost effective way of generating new sales for smaller businesses. For a relatively small budget, you can promote your products and services locally, nationally or even internationally.

Having an online presence is essential for all businesses and the sooner the better. You may already have a Facebook or social media presence, but a good website projects authority and expertise. There are ways to sell on social media but a website gives you much more functionality.

Lead generation is all about getting people interested in your products or services. The days of phoning people up and asking if they are interested are long gone. Apart from the fact that it just isn’t cost effective, 85% of land lines are now registered with the TPS, so can’t be called. People tend not to sit around waiting for a call if they need something.

The first thing people do is search the internet. Unless you appear on the front page of those search results, their business is going to go to one of your competitors.

What about the people that don’t know they want your products services?

For SME’s, traditional telemarketing and direct mail also falls down here. Telemarketing because less and less people are picking the phone up and it costs thousands a month. Direct mail, with the increasing mailing costs and people’s habit of just throwing junk mail in the bin, it takes a significant budget to get any kind of response. Even then, it is unlikely to generate a return on investment.

Online lead generation can help with this. Do you know what type of people are more likely to buy your products and services? If you do, then social media advertising (Facebook / Twitter / LinkedIn etc) can display your adverts to these people in the locations that you specify. For example, you may be targeting new parents, Mums in the local area, Men over 40 etc.

Advantages of Online Lead Generation

  1. Have you business found by people looking for your products or services.
  2. Get your business in front of potential customers who don’t yet know that they need your service.
  3. Lower marketing spend.
  4. Control and transparency.

Find out more

Based South of Manchester in the UK, Online Customer Solutions provide solutions to a range of business, but specialise in helping small businesses grow.

Contact us today, we can advise and provide a range of services, from setting up a website, to improving online marketing and conversions.

make sales online with online customer solutions
Online Customer Solutions Logo