Increase Sales with Online Lead Generation
Generate Business Leads with an effective Online Lead Generation Strategy.
Here we discuss the options and measures available when developing an effective online lead generation strategy. Help people looking for your products or services find your company.
Lead Generation via Paid Search
Getting your brand in front of the right people at the right time is key to growing your business. But it comes at a cost and you can very quickly waste a lot of your budget working out how it all works. See our article about negative keywords.
Website Design needed to support Lead Generation
Your customers want a simple intuitive user experience (UX), but this doesn’t have to cost the earth. Instead of spending money on expensive agency designers (although there often good reasons why you should!) you can save money by customising templates or using open source solutions.
Data-driven Lead Generation
If you already have a database of previous customers, analysis of it can identify trends and demographics that point the way to growing your business.
Content Lead Generation
There is no doubt that adding new fresh content to your website or social media accounts proves that you are active in your marketplace. This, in turn, leads to awareness, trust and eventually, to purchase.
Generate Leads via Search Engine Optimisation
Developing high quality, unique content will prove to Google that you are a trusted authority on a subject and that you deserve to be high up in the search results when people are looking for your service or product. The are over 200 elements to good search engine optimisation. Not even people at Google know what they all are. So be careful about people who claim to be experts and cost a fortune. All the best people can do is stack the deck in your favour. The objectives are always going to be to generate leads. Coming on the front page for a search term no one ever uses, or doesn’t visit into sales is not worth anything.
Social Media Lead Generation
An active social media presence can engage with both your customers and potential customers. People trust companies that take feedback seriously. It’s also a great way to spread ‘word of mouth’ endorsements. Ask for reviews and put them on your website. Make sure you don’t forget about Google+!
Local Online Lead Generation
The most important thing you can do starting off is to make sure your business is listed with Google Business. Create and account and Fill in the form. Add as much information about you and your service as possible. Google will send a postcard to your business address with a code on to verify that you are actually at that address. Complete the verification process and you will start to appear in the local search results when people are looking for your services.
Video Lead Generation
Start a youtube channel and make videos about your service; how are your products made? People are more engaged with videos than ever before.
Essential to Lead Generation Improvement: Measure Conversion Rate
Measuring the conversion rate of your visitors is the first step to improving it. Understand where your visitors are coming from and make the best use of your online marketing budget and deliver valuable lead generation campaigns. You landing page and website need to be optimised to funnel visitors to make an enquiry or purchase.
Find out more
Based just south of Manchester in the UK, Online Customer Solutions provide solutions to a range of business but specialise in helping businesses grow.
Contact us today, we can advise and provide a range of services, from setting up a website, to improving online marketing and conversions.