How to Generate Financial Service Keyword Ideas – Online Lead Generation

A quick way to find new financial service keyword ideas.

Financial services online lead generation.

There are tools that allow access to similar information, but this is a quick free way to generate some new ideas for financial lead generation – in our example an ISA investment PPC campaign.

RelatedOnline Lead Generation for Financial Services

Often people are asking questions as part of a decision-making process (rather than just out of curiosity). But make sure you focus your budgets on generating the right content or focusing on the most relevant keywords.

Find New Content Ideas for Financial Lead Generation.

Type your search into Google. In the example below, we have used: “isa investment advice”.

Scroll down to the ‘People also ask’ and click on the first result. This will populate some more common questions at the bottom of the list. 20 seconds or so of clicking and you’ll have a detailed idea of how people search for your services and what kind of content you need to provide to generate ISA leads.

Also, at the bottom of the search page is a list of “Searches related to” + your search, i.e. “isa investment advice”:

  • best funds to invest in now
  • best investment funds for beginners
  • stocks and shares isa rules
  • best funds to invest in 2017
  • best isa funds for 2017
  • fund tips 2017
  • best performing funds over 5 years
  • best investments 2017 martin lewis

Financial Service Keyword Ideas

Our search generated the below results that can be used to identify new negative and positive keywords for an ISA PPC campaign. They could also be used to inspire content ideas for ongoing SEO.

  • Can I invest in more than one stocks and shares ISA in the same year?
  • How many cash ISA can you have?
  • How does an ISA work?
  • What is a stocks and shares ISA?
  • What is an ISA?
  • Do I have to put ISA interest on my tax return?
  • Can I have more than one ISA with the same provider?
  • How much money can you put in an ISA?
  • Are all ISAS tax free?
  • What is a cash ISA?
  • How much money can you put in a NatWest ISA?
  • What is cash ISA Lloyds?
  • Can you close an ISA?
  • How do I close my Halifax Isa?
  • When did help to buy ISA started?
  • What is the help to buy ISA?
  • How do I close my Natwest bank account?
  • Can you transfer part of an ISA to another provider?
  • What is the interest rate on a Natwest cash ISA?
  • What is a instant savings account?
  • How much money can you put in an ISA?
  • What is ISA allowance for 2016 17?
  • How much money can you put in an ISA?
  • Can I have a cash ISA and stocks and shares ISA?
  • Can you withdraw money from a cash ISA?
  • When did Isa’s start?
  • What is an equity ISA?
  • Do you get dividends from stocks and shares ISA?
  • What does the i stand for in Isa?
  • Can you withdraw money from a cash ISA?
  • Do you have to pay tax on savings?
  • How do you fill out your tax return?
  • Can I pay into 2 ISAS at the same time?
  • What is cash ISA allowance for 2016 17?
  • What is the meaning of ISA?
  • Can I invest in more than one stocks and shares ISA in the same year?
  • What is a individual savings account?
  • How does an ISA work?
  • What is a stocks and shares ISA?
  • What is ISA UK savings?
  • How do you open up a savings account?
  • Can I have multiple ISA?
  • How many ISAS can I have at the same time?
  • Can I withdraw from my help to buy ISA?
  • What is a help to buy mortgage?
  • What is a cash ISA?
  • When did help to buy Isa start?
  • Can I withdraw from help to buy ISA?
  • How do I close my bank account with Natwest?
  • Can your bank account be closed without notice?
  • How do you transfer an ISA?
  • Can you transfer money from a cash ISA to a stocks and shares ISA?
  • How much money can you put in a Natwest ISA?
  • What is cash ISA Lloyds?
  • What is a fixed term bonds?
  • Can you have a savings account with a debit card?
  • Are all ISAS tax free?
  • What is ISA allowance for 2016 17?
  • How much money can you put in an ISA?
  • Can you withdraw money from a cash ISA?
  • What is an ISA UK?
  • When did Isa’s start?
  • How much money can you put in an ISA?
  • Do you get dividends from stocks and shares ISA?
  • What is an ISA wrapper?
  • Can I have a cash ISA and stocks and shares ISA?
  • Do you have to put ISA interest on your tax return?
  • What does the i stand for in Isa?
  • Can I invest in more than one stocks and shares ISA in the same year?
  • How do I buy shares in a company?
  • What is a stocks and shares ISA?
  • Do you pay capital gains tax on an ISA?
  • What is an ISA?
  • How does an ISA work?
  • Can you close an ISA?
  • How do I close my Halifax Isa?
  • Is bank interest taxed?
  • How much savings interest is tax free?
  • What is a self assessment tax return?
  • How can I file income tax return online?
  • Can I have more than one ISA with the same provider?
  • How many ISAs can I have at the same time?
  • How much do you pay in capital gains tax?
  • Do you have to pay tax if you sell your house?
  • What is a cash ISA?
  • Can I pay into 2 ISAS at the same time?
  • What is a individual savings account?
  • What does the name Isa mean in Islam?
  • Can you transfer part of an ISA to another provider?
  • What is ISA allowance for 2016 17?
  • Can you withdraw money from a cash ISA?
  • How much money can you put in a Natwest ISA?
  • What does ISA stand for in terms of science?
  • What is meant by stocks and shares?
  • How much money can you put in an ISA?
  • When did Isa’s start?
  • How do you calculate Aer?
  • What is an equity ISA?
  • How does the annual interest rate work?
  • What is the base rate mortgage?
  • What is cash ISA Lloyds?
  • Are all ISAS tax free?
  • Can I invest in more than one stocks and shares ISA in the same year?
  • What is the base interest rate?
  • What is a instant savings account?
  • How much money can you put in an ISA?
  • Do you have to put ISA interest on your tax return?
  • When did help to buy ISA started?
  • What is the help to buy ISA?
  • What is the government help to buy scheme?
  • Can you get help to buy on any house?
  • How does it work help to buy?
  • What is the equity loan?
  • What is an ISA savings account?
  • How does an ISA work?
  • Can I withdraw from my help to buy ISA?
  • What is a help to buy mortgage?
  • Can you have two ISAS?
  • How do I close my Halifax Isa?
  • Can you close a bank account online?
  • How do you close your bank account?
  • What happens if your bank account is closed?
  • What happens when a check is direct deposited into a closed account?
  • How do I move my cash ISA?
  • Can you transfer money from a cash ISA to a stocks and shares ISA?
  • What is ISA allowance for 2016 17?
  • Can you withdraw money from a cash ISA?
  • What is a cash ISA?

And there are many many more.

In Summary

You should now have a lot of new content ideas for your financial services lead generation.

PPC and SEO require constant management to produce results. If you need help with your financial services online lead generation, please contact us now for an initial discussion.

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Low-Cost SEO for Small Business

Start Marketing Online with Low-Cost SEO for Small Business.

Many small businesses are thriving despite competition from big beasts such as Amazon, Alibaba, and Wallmart. Not to mention the many digital agencies that can charge thousands for an online marketing campaign. Low-cost SEO for small business can help them grow even quicker.

Small businesses have put a huge effort into service and product development, which has often meant that marketing outside their immediate sector has been limited. Many new customers come from word-of-mouth. Which is great, but there is much more that can be done in addition at a relatively low cost.

Once ready to increase sales and business growth, an online marketing program that includes low-cost SEO for small business is the logical next step. The question is, where to start? Online marketing and especially SEO involves a huge number of factors, a business owner can be easily distracted by the wrong focus. What to consider when embarking on SEO for small companies with a budget?

Outsource Low-Cost SEO

Online Customer Solutions deliver high-value, low-cost SEO services for small business. Fill out our quick contact form for more information about our services and low costs.

Do it Yourself SEO

There are many challenges including the website structure and content, historical traffic analysis, backlink creation, brand awareness etc.

Without historical data, the initial analysis needs to be done to work out the keywords and phrases that potential customers are going to be using that the small business website presents a solution for.

Carry out detailed research on the various keyword planner tools and live search results. It will be possible to narrow down your keyword list to transactional keywords that indicate customer intent. Use competitor analysis; this doesn’t need to be direct competitors, have a look what other similar companies are focusing on. Are there similar companies to yours in a different country that you can learn from?

Once you have an idea of what people will be typing that you want to rank for, you can start focusing on them. Optimise your site accordingly. SEO is not about attempting to manipulate the search results and your position in them. SEO has evolved and is now about understanding which people your website and services are going to be relevant to. Then helping them find your site.

SEO basics

A link to the basics of SEO is below. These include images and descriptive alt tags, keywords, internal links to key pages, title/meta description tags etc.

Website SEO – Manchester Web Developer

Local SEO

Getting a local business to rank high on Google’s search engine results used to be as easy as having a website (1), getting listed on some online business directories (2) and claiming your Google My Business page (3).

Once this 3 step process was complete, you have an ok chance of front page listing in the search results. This still goes a long way, but it is getting more competitive depending on how big your local population is.

A lot more local businesses understand the importance of local SEO – even if they don’t know this is what the 3 step process is. There are a lot more local businesses are vying for a high-ranking position making it more competitive.

Google Business results usually show the top 3 most relevant results next to a map. 2 are going to be organic and 1 position will be PPC.

low-cost SEO for small business
Google my business SEO Local

Small businesses can expand their local SEO by:

  • Optimising their Google My Business page. One of the most important factors for local SEO is for businesses to fill out as much information as they can on their Google My Business page. This includes — including uploading their logo, pictures of their business or products, their office/business hours, types of payments accepted, a keyword-rich business description and any other fields available.
  • Adding local content to their site: Focus on local content on your website. Mention news, local events and activities and how you are supporting them.
  • Get listed on business directories or local community pages. Most areas have dedicated facebook pages.
  • Have happy customers leave reviews on Google and other third-party sites. Online reviews are important because they make your business stand out, help you gain potential customers’ trust and they help your local SEO rankings. Get online reviews by just asking happy customers to leave a review! Make sure you give them a little guidance, for example, the review site URL (Google, Facebook, Tripadvisor etc) and any instructions they may need.

Backlinks

For smaller companies, backlinks are often limited. However, even on a budget, some things can be done which are easy and cost-effective.

In a small business marketing plan, make sure to include a number of press releases. Also send some article ideas to trade publications, if they like them and are willing to publish, make sure any articles you write are great quality, relevant, contain a few of your keywords and a good link back to your site.

Having a press release published by a good quality publication will appear online and potentially in print version as well. This will generate some good quality inbound links.

Furthermore, guest blogging, joining industry focus groups and taking part in online discussions are all good ways of generating especially relevant inbound links.

Regular Content

Be consistent. Regularly create pieces of content for your website and optimise them. Add a section to your website that you continually update. For small companies running a low-cost SEO campaign, creating a blog is a cost-effective way to create optimised content. FAQs

For small companies running a low-cost SEO campaign, creating a blog is a cost-effective way to create optimised content. Also, include a FAQ section or advice page.

Brand Awareness

Once you have created your content and posted it to your site, it is time to distribute it via social media. It can also be posted on the corporate or personal LinkedIn profile, added to e-newsletters and most important, optimised to attract search traffic and links. As a result of this activity, your small companies brand awareness will grow!

Monitor Results

Over time, monitor the results of your efforts using Search Console and Analytics.

Local SEO
low-cost SEO for small business graph

In Conclusion

Marketing online and low-cost SEO for small business on a budget is not impossible, but it does have a lot of elements. Furthermore, it can take a number of months before any results come through.

Finally, it is important to have realistic goals, be patient, and over time, these efforts create momentum which begins to snowball.

Find out more

Based in Cheadle , just south of Manchester in the UK. Online Customer Solutions provide low-cost SEO for small business.

Contact us today for more information about how we can help save you time and help you grow.

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Small Business SEO in 2017

What Small Businesses Need to do to Improve Website Performance in 2017 and Beyond.

For years advice has been, and was reiterated in this article from September 2016, “webmasters should be free to focus on creating amazing, compelling web sites.”

SEO has evolved and is very different to how it once was. In 2017, small businesses need to acknowledge that is is not just about keywords, it is about semantics. Get into the mind of your ideal visitor. What are they looking for? Small business websites need to solve for their users, not for the search engines.

Various online marketing commentators say that SEO is dead. Optimisation in terms of H1s and meta tags, building a few links and watching a small business website rise to the top of Google, certainly is.
Although traditional SEO is still required, it won’t have too much effect on its own.

There has been no precise formula for SEO for some time (avoid pointless guarantees!) and SEO for small businesses in 2017 means getting the building blocks right with best SEO practice and adding in content that users want to find.

Website traffic graph
Increase web results with SEO for SMEs

So, do the basics. There are 200 ranking factors that determine search results. SME’s don’t really need to focus on them to rank well,  they do need to be aware of them to create a great experience for visitors.

Website Content

Since 2011, Google’s algorithms have been looking to demote websites will thin content, thus promoting websites with good quality. A few tips from the Google webmaster blog back in 2011 includes how to measure ‘good quality’:

  • Would you trust the information presented in this article?
  • Is this article written by an expert or enthusiast who knows the topic well?
  • Does the site have duplicate content?
  • Would you be comfortable giving your credit card information to this site?
  • Does this article have spelling, stylistic, or factual errors?

The article goes on to outline more factors, you can find it here.

In 2012 a Google article mentioned: Include query terms normal people would use to find your product/business (e.g., “running shoes,” not “athletic footwear”), many SEO advisors bulked copy with synonyms the same article goes on to mention “Consider tag clouds and misspellings as fairly played out” pretty much putting this to bed.

Customer Intent

Machine learning has existed since 2013. Search engines know that people searching for X, click on website Y so they know the click through rate and bounce rate, and will be able to reasonably predict that if a new customer types the same thing, which websites will be deemed more relevant (I am obviously oversimplifying here, there are still many other factors).

Search engines continue to evolve. Google has developed machine learning that helps their algorithms ‘understand’ and process long-tail queries which are often conversational and relatively new. For new search queries never seen before, how are results presented? There used to be a phrase called a Googlewhack. A 2-word search query that comes back with a single result in a search. Try typing in something that you think might be a Googlewhack – Google will try and work out what you are trying to find, rather than just take what you type at face value. Which is what it used to do.

Artificial Intelligence

Artificial intelligence in 2017 will evolve to compliment machine learning. However, it will be still about how to measure a website’s relevance to customers searching for X. Read more about the importance of understanding customer intent here.

For AI to handle conversational queries correctly – either this as a vocalised question or typed in common language – search engines needed to understand what the article is about, not just which words are in it. SEO in 2017 will be helping this process, not trying to deceive it.

There is evidence that this is already happening. Articles can rank for keywords that are not found anywhere in the text. The transition from “words” to “concepts” has already begun. Understanding the meaning as well as the relationships between words is known as semantic search.

Research has shown that the correlation between a keyword in the title tag, and the ranking for the search with that key word,  was much smaller than expected.

It used to be essential to have an exact matching keyword in a title tag but Google is better at understanding the context of a page.

Small Business SEO in 2017

Instead of synonyms, small businesses need to consider other keywords that would indicate the context of an article. On the other hand, writing good quality articles, concentrating on the target customer rather that skewing the search results would do this anyway.

The basics of SEO are really the basics of a well-structured website with unique topics, titles, meta descriptions, keywords in the filename, lowercase and hyphen separated. Descriptive anchor text for every link. Easy enough.

To understand what small business SEO will be in 2017, we need to appreciate the various elements of good websites. Excellent high-quality authoritative content (backlinks), structured data, rich snippets, product listings, security, trustworthiness, user experience [loading speed, navigation (breadcrumbs)], mobile friendliness, duplicate content, reviews, social media, location, competition etc.

Focus needs to be on creating remarkable content that is clearly better than competitors. Then get users to consume and share that content.

How AI grows and improves search results in 2017 is best left to the engineers. Webmasters and SEO’s need to focus on user intent. Appeal to customers that are looking for and supply what they need. Whether that be advice, products to purchase or a great SEO service for small businesses!

Find out more

Based just south of Manchester in the UK. Online Customer Solutions provide SEO services to a range of small businesses.

Contact us today

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