Local Business Growth via Traditional Values & Online Marketing.

Online Mobile Marketing and Local Business Growth

Many customers in 2016 access the internet exclusively through mobile. Attracting these people to your business means adopting mobile as a marketing platform. Social media and a mobile friendly website are essential. Highly valued customers research and buy online. Achieve local business growth by attracting them to your store.

Social Media for Business Growth

Many customers these days expect businesses to be on Facebook. Even local businesses – even micro businesses. And it is not only to raise awareness and sell products.

Facebook is increasingly a social media platform for researching small business products or services. Reviews on social sites are more important than any other piece of information. People rely on them when deciding whether or not to use a business.

This doesn’t just apply to Facebook. Online reviews on any site help people judge local businesses. Google Business is especially useful for reviews. Positive feedback can help your PPC and SEO campaign as well as help credibility. Ask your customers for reviews!

Deals and Discounts

Combine a love of mobile and heavy use of social media with the love of a deal. Running a discount offer on Facebook linked you your website can quickly gather momentum increasing local business growth.

Emailing your customer base with an offer can also boost short-term business growth. Many people still prefer email messages over any other type of marketing communication when they’re on the go

Traditional Values: Local Partnerships

Partnering with local associations can help spread the word out about your company. Local schools or festivals are particularly good. This can generate social media content and attention.

Donations to good causes make you look good in front of your existing customers and helps you find new ones. Obviously, you aren’t doing this just for the business benefits. Doing good in your community has its own rewards!

Be good to your employees

The social media megaphone can really help you if your employees feel appreciated and valued. Being good to your employees will cause others to view your business more favourably.

Putting it all together

Achieving local business growth means you have to have the right mindset. Many people are already predisposed to favour local businesses.

  • Be true to your small business ethics.
  • Partner with other local businesses and associations.
  • Value and appreciate your employees.
  • Share what you’re doing on social media and your website.

This all assumes, of course, that you have a mobile friendly website and keep your social media updated?

Find out more

Online marketing company in Cheadle : Online Customer Solutions, provide websites, SEO and online services to help businesses grow.

Contact us today.

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Increase Small Business Sales

Every small business is looking for ways to increase sales. Marketing, especially online marketing, is essential. Many small businesses rely on word of mouth when starting out. But after the first few customers and you are sure you have a business that could work, you need to start extending your reach. Can you business deliver beyond your local area? Do you make products that you could ship to the rest of the country, or even the world?

Online Marketing spans a number of areas including:

  • Search Engine Optimisation (SEO) – Make sure people who are looking for your site can find it!
  • Social Media Marketing – for example Facebook, Twitter, Instagram.
  • Pay Per Click Advertising (PPC) – Advertise, for example, on Google or Facebook.
  • Content Marketing – Do you have a blog that you could use to update people on your business?

Online Customer Solutions.com (OCS) specialise in working with small and medium businesses to help them grow.

OCS can setup and run everything, but sometimes – to keep costs down – clients are happy to take over the running of some of the services. OCS set everything up – for example a new website, PPC campaign or social media profile, but then provide low cost ongoing support.

Some tips to increase small business sales:

  1. Make sure you deliver a great service to your customers.
  2. Ensure your website is authoritative, trustworthy and expert.
  3. Build a local presence using social media.
  4. Ask your customers to write online reviews.
  5. Use online advertising to promote your business.
  6. Keep in-touch with your customers.
  7. Research your competitors, make sure you are offering value for money.

Online Customer Solutions can help with all the above (except number 1 – that’s up to you!)

Find out more

Located just south of Manchester in the UK, Online Customer Solutions provide services to a range of business, but specialise in helping small businesses grow.

Contact us today, we can advise and provide a range of services, from setting up a website, to improving online marketing and conversions.

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