Online Mobile Marketing and Local Business Growth
Many customers in 2016 access the internet exclusively through mobile. Attracting these people to your business means adopting mobile as a marketing platform. Social media and a mobile friendly website are essential. Highly valued customers research and buy online. Achieve local business growth by attracting them to your store.
Social Media for Business Growth
Many customers these days expect businesses to be on Facebook. Even local businesses – even micro businesses. And it is not only to raise awareness and sell products.
Facebook is increasingly a social media platform for researching small business products or services. Reviews on social sites are more important than any other piece of information. People rely on them when deciding whether or not to use a business.
This doesn’t just apply to Facebook. Online reviews on any site help people judge local businesses. Google Business is especially useful for reviews. Positive feedback can help your PPC and SEO campaign as well as help credibility. Ask your customers for reviews!
Deals and Discounts
Combine a love of mobile and heavy use of social media with the love of a deal. Running a discount offer on Facebook linked you your website can quickly gather momentum increasing local business growth.
Emailing your customer base with an offer can also boost short-term business growth. Many people still prefer email messages over any other type of marketing communication when they’re on the go
Traditional Values: Local Partnerships
Partnering with local associations can help spread the word out about your company. Local schools or festivals are particularly good. This can generate social media content and attention.
Donations to good causes make you look good in front of your existing customers and helps you find new ones. Obviously, you aren’t doing this just for the business benefits. Doing good in your community has its own rewards!
Be good to your employees
The social media megaphone can really help you if your employees feel appreciated and valued. Being good to your employees will cause others to view your business more favourably.
Putting it all together
Achieving local business growth means you have to have the right mindset. Many people are already predisposed to favour local businesses.
- Be true to your small business ethics.
- Partner with other local businesses and associations.
- Value and appreciate your employees.
- Share what you’re doing on social media and your website.
This all assumes, of course, that you have a mobile friendly website and keep your social media updated?
Find out more
Online marketing company in Cheadle : Online Customer Solutions, provide websites, SEO and online services to help businesses grow.