Speed up your business growth by integrating CRM Automation into your Business Growth Strategy.
Modern CRM automation systems are no longer just databases of contacts with notes and reminders. These days CRM software can automate a lot of your processes, saving you time and transforming the way you engage with potential clients.
Traditionally businesses have relied on networking, lead generation and hard working sales teams. CRM systems helped track what was said, note personal details and make sure follow-up actions took place. Online businesses need a bit more. Every visit is a potential customer, marketing automation CRM is a growing requirement.
Many CRM solutions include sales and marketing automation. Full-service CRM’s includes landing page builders, rule-based email automation, call to action scripts live visitor tracking, web chat, automated responses and more!
So, start capturing more leads, impressing current customers and increasing conversions.
Customer Nurturing and CRM Automation
Potential customers only have a potential for a short period of time. They’ll visit your site, look through the services, possibly the ‘about you’ page and if they find anything of interest they’ll sign up to the newsletter or free membership option. Customer nurturing is about sending the right information to the right person at the right time. Lead nurturing is the process of sending a series of automated messages (usually emails but could be texts) that will trigger based on a prospect’s position in the sales process.
CRM’s now tie directly into your site, adding all of your users into the CRM as soon as they sign up. This then allows you to put them into the Customer nurture process, automatically emailing a personal follow up note, then two weeks later another message, then another if they haven’t signed up to the paid membership. Just about anything else you can think of that’d be helpful for your business.
CRM’s monitor your site stats, show how people discover you, which parts of your site they’ve seen, and then point out the people to focus on in your marketing efforts. They’ll even automatically email your users to make sure they don’t forget about you! CRM automation helps identify potential customers and automate the sales process. They can even interact with your visitors via web chat to gauge whether visitors are ready to sign up, or what more is needed for them to be convinced!
It’s about analytics tied to a rich customer database that’ll help you personalise your marketing and automate tedious processes.
Other CRM Automation Benefits
Shorten the Sales Cycles
Push focused content to prospects at the right time guiding them through the buying cycle.
Multi-Channel Campaign Management
Carry out marketing across multiple channels, including website, email, events and social media.
Gain Real-time visibility
Gain insight into campaign performance and ROI with analytics.
Monitor every person that visits your website by tracking which pages they click, where they are, how they found your website etc. Many CRM systems deliver alerts when a lead, prospect or customer visits the website.
Choosing the right CRM Automation Platform
- Review the features to make sure they are a fit for your business
- Ease of Use. Marketing automation takes a more time to set up than the traditional CRM, and it’s likely that you need to embed some code into your existing site. Remember, the more you put in the more you will get out.
- Pricing plans – any software worth its salt will allow you at the very least a free trial. Some offer free for 1 user then pay for add-ons.
There are a number of big players in the CRM marketing, including Microsoft Dynamics, Salesforce, Sugar CRM and Zoho, but there are also a number of smaller SaaS players offering great value products. Use the power of Google and have a look for the right one for your business.