How Not to Hire a PPC Specialist

Related: How to Hire a PPC Specialist

Don’t, whatever you do, try recruiting freelance PPC specialists on People Per Hour (other freelance sites may be better!).

Once ‘they’ have even the smallest bit of information, they’ll find your email, send friend requests, connect on Linkedin, tweet, post, Whatsapp and Skype you till you can take no more.

Then, they will then start again the next day.

This lasts 2 weeks – unless you fake your own death.

I’m sure these types of sites must work for some people or sectors, but not in my experience.


How to Hire a PPC Specialist

Quickly hire a PPC Specialist with the skills needed to help your business.

How to hire a PPC specialist. Even if you are already an experienced pay per click practitioner, you cannot assess how someone will impact your business by reading an email and asking a few questions.

Start by taking a look at your business and understanding the person or company that will be required for the job. What tasks need to be completed daily, weekly or monthly?


If your business is in need of speed and growth, you simply cannot afford to hire someone who hasn’t been through that; a PPC specialist from a local digital agency won’t have the general business experience. You need someone that understands how to deliver a plan of experiments at scale and execute them quickly. Any learning curve will be expensive!

If you are looking for someone to play an integral part of your business, you need someone who is a better public speaker in addition to having technical PPC knowledge. Identifying, creating and explaining reports could also be key requirements.

Hire a PPC specialist – Analysing a report.

Provide your potential PPC specialist with a report – this should contain channels, Impressions, CTR, CPC, Clicks, Spend and conversions. Ask for recommendations based on the data. This report could be fictional, but it would be much more useful if it were at least based in fact.

Ideally, your PPC specialist will mention concepts like:

  • What are the business goals?
  • Which channels are being tested?
  • What are the primary KPIs, lifetime value and ROI targets?
  • Efficient budget allocations. What are the budgets?
  • Prospecting v retargeting balance.
  • What are the targeting options and how are the campaigns organised?

The report is a starting point and will allow them to show you how they think and make decisions.

Also, consider having a couple of odd results in the report, like one channel conversion being 0% and another being 50%. Totals that don’t add up our multiple exact counts. They should at least mention that the report looks unusual.

PPC Specialist Hiring- Business Market Awareness.

Ask your PPC specialist to carry out some competitor analysis. Candidates who know to follow competitor brands, engage with posts, or even go to their site and get into a retargeting pool is the one to look out for!

An AdWords PPC specialist should be able to not only have an understanding of keywords competitors might be using but also have a feel for how each brand positions themselves. Ask your potential PPC hire to evaluate the search landscape. This should include estimated CPCs, top keywords, ad extension ideas and copy competitors are using, what recommendations can they make?

This should include estimated CPCs, top keywords, ad extension ideas and copy competitors are using, what recommendations can they make?

In addition to understanding what a PPC specialist can offer, you are also provided with some valuable perspective that can further inform your decisions.

PPC Review and Recommendations

Grant read-only Google Analytics access to your potential PPC specialist and share your most recent budgets. This will allow your PPC specialist to review and recommend real life changes. A candidate who can identify areas where you are overspending or underspend — as well as new opportunities for tests — is one worth employing.

Some organizations are looking for someone to just conduct daily maintenance. But many others need someone to optimize and then scale quickly so you need to evaluate more than just PPC knowledge. General business skills, like budget allocation and return on investment, are crucial to the position.

Hiring a PPC Specialist

Hiring PPC specialist can be easy and insightful. Don’t take risks paying fees or salaries without knowing exactly what you are going to get.


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Contact Rob Wilkinson – Director and PPC Specialist – Online Customer Solutions.

Freelance AdWords PPC Resource – Flexible Agency Service

Freelance AdWords PPC Services for Agencies.

Online Customer Solutions owner, Rob Wilkinson, is a hands-on Freelance AdWords Consultant. Currently working for a number of clients; I specialise in AdWords but also have experience of Facebook and LinkedIn advertising.

Current clients include recruitment, catering, furniture and fashion businesses.

Flexible AdWords Certified Resource.

If you are an agency with a peak in PPC work – but not wanting to increase overheads – I’d be happy to discuss how my flexible AdWords service works.

I work with total flexibility (subject to a minimum of 5 hours per job).

Given a brief, I can quote and pre-agree the number of hours required. Or, I can also get involved in the campaign design. I can help with PPC set-up, AdWords management, review, reporting or training.

Confidential No-Risk Freelance AdWords Service

I can work white-label, as one of your staff, or as an external contractor dealing directly with the client. I’d be happy to sign confidentiality, non-compete or non-disclosure agreements.

Based in Manchester, I’m happy to work on (£40p/h) or off-site. (£30p/h).

I am able to offer up to 20 hours per week to work on your AdWords projects.

More information can be found here and on this blog.

Contact Me Now to Access Freelance AdWords Services

If you have any questions, please feel free to get in touch using the contact form or email.

Feel free to check out my LinkedIn Profile here


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Digital Marketing Agency in Manchester

Manchester based Digital Marketing Agency.

Rob Wilkinson of Online Customer Solutions, provides cost effective Freelance AdWords PPC services to increase sales and leads. Contact us now to for more information.

The Accessible Digital Marketing Agency.

Online Customer Solutions deliver freelance digital marketing support for sales, customer service and lead generation for a wide variety of industries including B2B and B2C clients. We:

  • Deliver a cost effective online marketing service.
  • Provide a flexible approach to a range of market sectors.
  • Provide reporting and ROI analysis.
  • Research customer profiles and target marketing at them.
  • Provide a flexible and scalable growth model.
  • Demonstrate complete understanding of and adherence to all relevant regulatory and compliance frameworks.
  • Work within agreed service levels of performance.
  • Identify potential for growth and cross-selling opportunities.

We adopt a transparent approach with any digital marketing campaign, starting every operation with a test period, which involves a lower scale start-up, experimenting with different elements of the digital strategy.

After the initial test, we scale the marketing campaign to hit your volume and CPA targets. By doing this, you have complete control over process and budget. When the campaign is fully underway, you have regular reports to ensure that you are happy with the progress.

Our Approach: Freelance PPC Services

  • Stage one: We start by getting to know you, your service, challenges and objectives. This takes the form of a simple email questionnaire, phone call or meeting.
  • Stage two: Research. We’ll investigate your website performance, target customers, keywords/phrases and competition.
  • Stage three: Proposal. We will outline a plan to generate business growth. This will include a digital strategy overview, initial website recommendations, timescales and budget.

When you decide to sign-up, we put an agreement in place and get to work.

Our digital marketing agency projects tend to start small with a test period to prove the concept. We then scale up to the volume you need.

Find Out More

Contact us now for more information how our digital marketing agency services can help you deliver business growth.

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