How Much Does Digital Marketing Cost?
When starting digital marketing on a budget, you can spend as much or as little as you like. The key, obviously, is not wasting money on an activity that doesn’t work. So, you need to test each channel on a small(ish) scale and then focus on the ones that make a return.
With a limited budget, we recommend running a 2-week test on a combination of Google, Facebook, LinkedIn or Twitter (depending on your audience and offer). This should yield enough visits per channel to measure conversion rates. This will guide the efforts over the next few months and onwards.
Google have a keyword planner tool that indicates the cost-per-click for relevant keywords (based on your site or product description). You also get an indication of the number of searches and competition.
Digital marketing on a budget: Conversion Testing
Before advertising, you need to make sure that your website is working as expected and it can convert visitors into sales. So don’t spend anything in the first few weeks of going live with an updated site. Drive traffic with updates, emails, and a press release and closely monitor results by channel.
Drive traffic with updates, emails, and a press release and closely monitor results by channel.
Hopefully, everything will be working well by the end of the first month you will have a number of new sign-ups and the confidence to spend on advertising.
Set Targets and Understand the Objectives
Really understand your pitch, pricing and CPA targets. What are you offering? Who are you offering it to and why would they want it?
Set up Google analytics, conversion and campaign reporting. Also, closely monitor your website performance via search console.
Here is a list of things you should be focused on when starting digital marketing on a budget:
- Source and manage great content.
- Conversion and campaign reporting.
- Set-up regular analytics reports and monitor performance (SEO).
- Distribute content effectively.
- Fix any search console errors.
- Test all the digital marketing channels
When starting off digital marketing on a budget, remember that conversion depends totally on aligning your proposition with the marketing and having an effective website/landing page that guides visitors to completion.
It could be that the CPC and conversion rates don’t allow for a return on investment. In which case you need to prioritise social and content marketing with longer term SEO.