Content Marketing as Part of a Digital Strategy.
Content marketing is primarily a way of attracting, engaging and eventually converting website visitors. Website content is the text, images, or video content that forms part of your user experience. Apart from your static anchor web pages that form your website, content marketing is more likely to be part of a blog, news, or FAQ’s.
Content marketing is one of the most important optimisation strategies. Every website needs to be found by its intended audience, without visibility, people cannot share and link to your site.
The more visitors, links and engagement a website has, the more ‘authority‘ a website possesses and the better its overall ability to rank in the search engine rankings.
Content plays a huge role in website visibility on Google’s SERPs. You can’t distribute subpar content and expect to gain likes and shares. Your content has to deliver value and be of interest to people looking for it.
Content marketing isn’t a one-off. As is often noted, websites should regularly deliver relevant content, the kind that people want to share and engage with. Without great content, you have nothing, and no matter what SEO strategy you employ, it will fail. No one will link to a site with little or poor content.
This applies to websites of all size. Obviously, for well established corporate sites, creation and content distribution is a bit easier but you can guarantee the competition is fierce. Big budget fight big budgets and the winner will surely be the one that has a centralised plan, innovative content and quick response times. Don’t just leave it to your agency of choice to come up with content plans.
Smaller websites just need to get started. Start writing quality content and get it online. Don’t stop until you have a following and you start ranking for your chosen area of expertise.
Depending on who you are targeting will dictate what content you create, and how you distribute it. There are lots of channels including the big social networks and more traditional email marketing.
Engaging in content marketing is not easy by any measure, but this single SEO strategy will help you rocket just about any of your listings to the top of Google’s SERPs over time, as long as it’s done the right way. To do this, there’s a very specific method. You have to ensure that you build similar and relevant content that’s keyword specific on authority sites such as Medium.com, LinkedIn.com and Quora.com
To distribute content you have to ensure that you build similar and relevant content that’s keyword specific on authority sites such as LinkedIn.com and Facebook, and that the content has a single link from the authority site back to the main anchor content on your primary domain.
Obviously, this has just been a brief introduction to the concept of content marketing. In summary, identify your customer, write content they will be interested in and distribute it on networks that they will find it on.
Share knowledge, special offers or interesting news and have more people find your website and spread the word. Don’t forget, this will take time!
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