Using PPC Advertising to Increase Sales.
Pay-per-click (PPC) advertising is dominated by Google AdWords. However other popular websites have developed systems to enable business owners to efficiently advertise their products and services. These include Microsoft (Bing and now LinkedIn), Facebook and Twitter amongst many others.
Google’s AdWords platform is the most advanced. The dominant search engine doesn’t just allow you to advertise based on keyword searches, it also covers video (YouTube), display (via its large network of partner websites, shopping (for e-commerce), application and more.
It is also possible to advertise to existing customers (based on email address), remarket to website visitors (using cookies) and be extremely specific when it comes to who, when, where and how people are looking for your services.
To find out more about how Online Customer Solutions can help you set up, manage or optimise your PPC campaigns, please contact us via this form.