To generate enquiries, you need to increase the number of people visiting your website. In 2003, Online Customer Solutions Owner, Rob Wilkinson, started working with a (now) major financial comparison website to generate traffic and help customers save money. It was a time of easy finance and 0% credit card deals. Then came mobile ringtones, affiliate commission deals, car insurance and utility swaps.
As an early adopter of PPC and SEO techniques, we have seen how online marketing has evolved over the years. However the basics remain the same - people need to be able to find your business, especially when it is something they are looking for. Once they find it, they need the information they are looking for quickly and efficiently and have confidence enough to complete a transaction. The 'customer journey' in this is key; find, inform, close - your business needs to do all these things to thrive.
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- Stage one: Getting to know you. Your business, challenges and objectives. This takes the form of a simple email questionnaire, phone call or meeting.
- Stage two: Research. We'll investigate your sector, target customers and competition.
- Stage three: Proposal. Next comes an outline plan to generate leads and sales. This will include a digital strategy overview, initial recommendations, timescales and budgets.
- Stage four: We'll agree the way forward and get to work!